When you go through sweepstakes rules, you may come across a certain company listed as the sweepstakes administrator. But, who exactly are sweepstakes administrators, and what is their role in the giveaway? Read on to find out.
What sweepstakes administrators do
Sweepstakes administrators typically specialize in managing promotions and giveaways. They use their experience to handle the entire giveaway process, from designing how exactly the giveaway will work to the selection of winners and the distribution of prizes.
Sweepstakes administrators are sometimes also called sweepstakes agencies, sweepstakes fulfillment companies, or sweepstakes management companies. Keep in mind that sweepstakes administrators are not the same as sweepstakes sponsors. Sponsors are usually responsible for providing prizes to winners, paying for the administrators’ work, and reaping the benefits of the sweepstakes giveaway (like website traffic, for instance).
That said not every sweepstakes giveaway has a separate administrator. Sometimes, the sweepstakes sponsor also administers their own giveaway.
Why are sweepstakes administrators hired?
It’s not easy to run a sweepstakes giveaway that is compliant with legal requirements, especially if the sponsor has a different business focus. Sweepstakes administrators help sponsors reap the benefits of the giveaway while avoiding the associated pitfalls. Here are a few benefits of using sweepstakes administrators:
- Administrators help design sweepstakes that meet the goals of the sponsor
- They ensure the sweepstakes giveaway follows the law
- They prevent fraud or even the appearance of it
- They market a giveaway so it generates a lot of interest
- Sweepstakes administrators help sponsors save time and manpower
- Administrator ensure that prizes actually reach winners
Why should sweepstakes entrants pay attention to who the sweepstakes administrator is?
If you are only interested in entering and winning sweepstakes, you may be wondering why you need to know anything about the sweepstakes administrator. Well, the thing is, knowing who the sweepstakes administrator is can help you avoid overlooking prize wins, given that win notifications may sometimes be sent by the sweepstakes administrator. So, next time you enter a sweepstakes, make sure to check who the administrator is.
