If you’re new to the sweepstakes world, you’re likely wondering why a company would want to give away anything at all, especially when participants barely have to do anything to win. But the truth is companies get a lot of attention by running online sweepstakes, which eventually helps boost sales and improve their bottom line. Read on to know more.
Reasons why businesses host sweepstakes
1. You’ll buy more of the brand’s products: If you enter sweepstakes run by a certain business, it’s likely you’ll remember their brand and purchase their products in the future, regardless of whether you win the prize or not.
2. You’ll visit their website: It’s not just sales that businesses are concerned about; they also need to increase their engagement with prospective customers. Many people end up visiting the website of the company that’s hosting the giveaway - sometimes this is a pre-requisite to entering online sweepstakes. Once you visit the company’s website, you’re likely to browse through their offerings and come back to the website at a later point when the need arises.
3. You remember their products: There are many reasons why companies run sweepstakes and give away prizes. But most often, it’s because they want people to recognize their products, expand their consumer base, and gain customer loyalty. Given the current competitive business landscape, businesses are aware that the best way to stand out to customers is by offering them incentives through sweepstakes.
4. It gives them instant exposure: For businesses, the best way to increase sales is by increasing their exposure. While traditional forms of marketing and advertising do work, hosting sweepstakes or other forms of giveaways are also a great way to connect with prospective customers.
Sweepstakes are a win-win - both for you and the business hosting them! Just make sure to follow the rules of the sweepstake when submitting your entry.
